House and Dance Music Festivals Produced by BIPOC Curators Come Together in One-of-a-Kind Brand Partnership
Charivari Detroit, WestCoast Weekender, The Chosen Few Picnic, and House in the Park are four dance music festivals that are produced and hosted by people of color. The founders are longtime purveyors of dance music and are committed to keeping it alive while honoring its legacy.
These four brands recently announced a one-of-a-kind brand partnership designed to bring the house down – Literally! The international scope of these events aims to bring together artists, fashion designers, filmmakers, international DJs, media and thousands of music lovers.
“We look forward to bringing a unified global vibe of house music lovers to our events. Working as a team will allow us to refresh our perspective and reach audiences around the world while sharing innovative ideas about our future. Many of the festival favorites – Delano Smith, Osunlade, Kai Alce, Oscar P, Wayne Williams, Alan King, Ramon Rawsoul and Bruce Bailey, will play at more than one of the festivals.This will be a game changer.Todd Johnson, Chief Marketing Officer /promotion Charivari Detroit
The founders of these festivals believe that this partnership will create engaging festival content and expand the reach of each festival’s brand, associated partners and sponsors. While geographically dispersed, each festival wants this partnership to broaden and amplify audience reach by jointly sharing artist relationships, arranging sponsorships, and sharing cross-platform media buys. Additionally, they hope to reach dance music lovers through their collective social media platforms, word of mouth, and media sponsorships.
The Chicago Defender spoke with Todd Johnson, Director of Marketing and Promotions for Charivari Detroit, about the new partnership and why it’s so important to preserving the culture and history of dance and electronic music.
About West Coast Weekender • San Diego • June 10 -12, 2022
West Coast Weekender, affectionately known as the Soul of the West Coast, is a celebration of music, dance and culture in Southern California. Celebrating its fifth anniversary, this annual conference and music festival flourishes alongside San Diego’s incredible cultural renaissance. WCW promises world-class performers from the underground scene, stunning artwork, wholesome recreation, and old-fashioned hospitality. Festival co-founder Oscar P says, “Our festival is a global celebration of unique and diverse dance.
musical lifestyle. We want to continue to push the boundaries and develop what we believe is an ever-changing landscape towards what the event experience is today. Our team, consisting of Jessica Poche, Justin Navalle, Cris Herrera and Eric Medina, are thrilled to be part of this new venture. https://westcoastweekender.net
The Chosen Few Picnic • Chicago • Saturday, July 2, 2022
The Chosen Few Picnic & House Music Festival is the world’s longest running house music event, drawing thousands of fans to Chicago each July. Dubbed the “Woodstock of House Music” for its family reunion vibe, the event began in 1990 as a small reunion of high school friends and family who gathered behind the Museum of Science and Industry to to remember and celebrate the culture that gave birth to House Music in Chicago. South side. Today, the iconic event attracts House Music enthusiasts from around the world.
This year, Chosen Few DJs – Wayne Williams, Jesse Saunders, Alan King, Terry Hunter, Mike Dunn, Tony Hatchett and Andre Hatchett – return to Jackson Park for the 30th Anniversary Picnic with guest DJs and performers including Osunlade, DJ Spen, Natasha Diggs and D Train. Chosen Few founder Wayne Williams said: “It’s a blessing to finally be able to celebrate our 30th anniversary picnic live and in person, and we believe it will be our biggest and best picnic ever. Chosen Few to date. We also look forward to supporting our siblings at House, West Coast Weekender, Charivari Detroit and House in the Park, as part of this unique promotional partnership. https://chosenfewdjs.com
Charivari Detroit • August 11 – 14, 2022
Charivari Detroit is a celebration of Detroit culture and its contribution to electronic dance music. We believe that music is the connecting factor for everyone. Detroit, one of the most musically diverse cities in the world, has been at the forefront of electronic dance music since its inception. Charivari Detroit is known for showcasing House and Techno fixtures and bringing out new talent from the D. We also invite a diverse group of artists from around the world to enhance our musical presentation. Plus, they host the only all-female DJ scene showcasing female talent. For its 9th year, Charivari Detroit invites house music lovers to experience the VIBE in Detroit on 10 acres of green space for four days. The festival will also feature food trucks from Detroit’s burgeoning restaurant scene, local retailers, a pop-up record store, yoga, and programming focused on entrepreneurship, wellness, and the arts.
Detroit favorites gracing the stage will be the enigmatic Moodymann, father of techno Juan Atkins, and queen bee DJ Minx. Also, legendary Ultra Nate, mixologist Karizma, Lars Behemoth, Jazz House extraordinaire Glenn Underground and many more. Each of the other festivals will have artistic and performative expression both on stage and in VIP activations. Come and discover our VIBE. https://www.charivaridetroit.com
About House in the Park • Atlanta • September 4, 2022
House in the Park is a musical exploration of the soul and a vision to see House Music become a unifying movement, transcending all strata of social and ethnic identification, racial classification, age and lifestyle. DJ Ramon “Rawsoul” Guyton, the visionary behind Rawsoul Entertainment, and Kai Alce, the man behind the NDATL label, launched House in the Park in 2005, as a gift to the city and the community that supports the music offering monthly “The Gathering.”
HITP is still Labor Day Sunday weekend and adds much-needed variety to Atlanta’s music scene and features a range of emerging local, regional and international house music talent Guyton, Alce as well as DJ Kemit and Salah Ananse as the Four Horsemen of House make up this iconic line that hasn’t changed in over a decade. Co-founder DJ Ramon Rawsoul, “I orchestrated this effort simply for the joy of bringing my favorite musical genre to life in a tangible and meaningful way.” https://www.houseinthepark.org