Place des Festivals de Montréal becomes the festive heart of MONTRÉAL EN LUMIÈRE
Government of Canada supports the 23rd MONTRÉAL EN LUMIÈRE festival
MONTREAL, February 17, 2022 /CNW Telbec/ – Canada Economic Development for Quebec Regions (CED)
For nearly two years, the pandemic has hit cultural organizations hard. Many of them have been under severe financial pressure and have had to either completely revise their programming or cancel their activities. In these difficult times, the government of Canada undertakes to support them.
This is why the Honorable Pascale St-Onge, Minister of Sports and Minister responsible for Canada Economic Development for Quebec Regions (CED), and the Honorable Pablo Rodriguez, Minister of Canadian Heritage, announced the renewal of the government of Canada full funding $1,279,500 to support the 23rd edition of MONTRÉAL EN LUMIÈRE.
To enhance the visibility of this winter event, CED supports the organizers in their marketing and promotional efforts to attract more visitors and thus generate significant economic spinoffs for the benefit of all Montrealers.
With this in mind, CED granted $1,125,000 over three years (2022 to 2024). This contribution made it possible to set up an approachCanada marketing strategy for the 2022 edition and will allow the international marketing of the 2023 and 2024 editions as well as the development of new products within the framework of these events.
For its part, Canadian Heritage is making this investment through the Canada Arts Presentation Fund ($55,000) and the Support Fund for Workers in the Performing Arts and Music Sectors ($99,500).
This funding will support the artistic programming of MONTRÉAL EN LUMIÈRE and will give Montreal residents and many visitors the opportunity to participate in many free outdoor activities.
“MONTREAL EN LUMIÈRE is a flagship event for our city and, in addition to generating significant economic benefits, it helps to position Montreal as the festival capital of the world and as a unique winter tourist destination. Our government is proud to support this major event and I invite Canadians to make the most of our winter and this magical and colorful experience. »
– The Honorable Pascale St-Onge, Minister of Sports and Minister responsible for CED
“After almost two years of the pandemic, we need moments of joy that we find in festivals like MONTRÉAL EN LUMIÈRE, which illuminates the Montreal winter and invites us to participate in free activities focused on the arts scene, fine dining and family fun. Good festival to all !”
–The Honorable Pablo Rodriguez, Minister of Canadian Heritage
“For 23 years, MONTRÉAL EN LUMIÈRE has been developing a winter program that highlights the cultural, culinary and tourist attractions of our city. We are pleased to have the support of our public partners to invite people to come and discover the new vision of the festival which highlights one of our most emblematic activities, skating in all its forms. Festival attendees will be able to actively participate and celebrate the beauty of our Nordic vibe, enjoying food, shows and light shows.
– Jacques Primeau, general manager of MONTRÉAL EN LUMIÈRE
Founded in 2000, MONTRÉAL EN LUMIÈRE is a winter festival that attracts nearly one million visitors to the Quartier des spectacles each year. The event takes place from February 17 to March 5, 2022.
For its 23rd edition, there will be a skating loop overlooking the Place des Festivals and an exclusive show created by Les 7 Doigts presented on the Esplanade Tranquille ice rink. A journey of light installations and giant film projections depicting skating and from Montreal Nordic character are also in the spotlight.
In addition to the concert program which starts with the opening of the ice rink, the festival also offers themed evenings from 9 p.m. at 11 p.m., featuring French favorites, country, jazz, rock, electro and more.
The Performing Arts and Music Workers Support Fund is designed to help arts and cultural industries hire artists and cultural workers, as part of the federal government’s efforts to help Canadians and Canadian businesses weather the effects of the COVID-19 pandemic.
The Canada Arts Presentation Fund supports organizations that host arts festivals and seasonal professional performing programs. It also funds organizations that support arts presenters.
Funds from CED’s Quebec Economic Development Program are intended to help communities seize promising economic development and diversification opportunities.
The funding announced today is conditional on the signing of a contribution agreement between MONTRÉAL EN LUMIÈRE and CED.
MONTREAL IN LIGHT
Canada Arts Presentation Fund
Support fund for workers in the performing arts and music sectors
Quebec Economic Development Program
SOURCE Canada Economic Development for Quebec Regions
For further information: Contacts: Laura Scaffidi, Press Secretary, Office of the Minister of Canadian Heritage, [email protected]; Media Relations, Canadian Heritage, 819-994-9101, 1-866-569-6155, [email protected]; Ariane Joazard-Bélizaire, Press Attaché, Office of the Minister of Sports and Minister Responsible for Canada Economic Development for Quebec Regions, [email protected]; Media Relations, Canada Economic Development for Quebec Regions, 514 283-7443, [email protected]