Survival of Woodford, Tamworth music festivals score $ 80 million boost


By the time we got to Woodford

The return in 2022 of the Woodford Folk Festival and the Tamworth Country Music Festival (TCMF) could mean a boost of $ 80 million to their respective savings.

Woodford Folk received $ 4million over four years from the Queensland government, guaranteeing his return after a two-year absence in late December 2022 for five days.

Deputy Prime Minister Steven Miles, a regular participant, said: “This is a great festival which has brought continued social, cultural and economic benefits to Queensland.

According to the government, it “contributes $ 29 million of economic impact to the Queensland economy each year”, attracting more than 120,000 attendees and participants annually, and creates 2,500 jobs for artists and arts workers. .

Founder and Director Bill Hauritz AM said the funding “will allow (him) to be rebuilt after 2 years of absence and to flourish over the next few years … (and) to embrace and engage in the magic of our cultural expression “.

Despite the increase in COVID cases in Tamworth and border restrictions, the TCMF is determined to hold January 14-24 and celebrate its 50e birthday.

Attracting a total of 300,000 clients over ten days, the TCMF injects $ 50 million per year into the community.

“It’s not an option,” said managing director Barry Harley. The TCMF was canceled in 2021 due to COVID restrictions and the loss of some sponsors.

As part of its 50-candle blast, the event booked the crème de la crème, issued a commemorative coin, expanded a sponsorship deal with McDonalds, and revamped the 12-meter-tall Golden Guitar tourist attraction.

A grant of $ 150,000 from the NSW Regional Events Accelerator Fund enabled a larger Stars Under the Stars series.

Harley added, “The commitment is to try to deliver the festival, and if we can do it in a safe manner. If it needs to be changed, we will.

The popular Country Music Cavalcade has already been replaced by a static community, local businesses and an entertainment event at Toyota Park on Saturday January 22.

Most of the shows are spread over a myriad of venues, each with their own security plans.

For example, West Entertainment Group CEO Rod Lang is considering limiting free shows and the double jab, while Tamworth Services Club has pulled all of its dates.

In recent weeks, older members of the public have canceled hotel reservations, only 150 of the usual 400 buskers have signed up, and a number of local doctors have warned that Tamworth’s cases will be highest during the ‘event.

The Academy of Country Music has postponed its senior course which was due to start on January 4.

Tamworth Festival

With Woodford and TCMF book-ending 2022, the return of major festivals the rest of the year underlines their economic importance.

According to Live Performance Australia, before COVID, they accounted for 4.7% (or $ 102 million) of the entertainment industry’s $ 2.2 billion ticket revenue each year.

They also represent 3.7% (or 975,233) of the sector’s 26 million total visits.

Data from the Australian Festivals Association showed that in 2019, Victoria’s paid festivals added $ 390 million to that state and 1,310 FTE jobs.

Adelaide’s eleven music and art festivals under the umbrella of the umbrella organization Festivals Adelaide injected $ 109 million in “new money” into the South Australian economy in 2018.

They include WOMADelaide, Adelaide Festival, Adelaide Fringe Adelaide Guitar Festival, Feast Festival and Adelaide Cabaret Festival.

The 2021 Adelaide Festival’s Economic Impact Report found that although attendance numbers were down, the Adelaide Festival generated $ 42.5 million for South Australia.

Due to his absence in 2020 and 2021, Bluesfest estimated that the Northern Rivers region had lost $ 116.9 million and 745.3 jobs (FTE) and that the state had a gap of $ 203.6 million. and a decrease of 1,158 jobs. [FTE].

The CMC Rock event in 2018 generated spending from nightlife visitors of $ 11.34 million, nearly double the $ 6.93 million in 2017.

Deni Muster’s cancellation in 2020 resulted in a loss of $ 8-10 million to local and state economies, and her annual donation of $ 100,000 to local community groups.

An RPS Australia East report commissioned by North Byron Parklands, where Splendor In The Grass and Falls Byron take place, in 2014, the two events generated $ 41.4 million for the region (of which Byron Shire benefited from $ 24.1 million). million dollars) and 308 full-time equivalents. .


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